01.09.24
At CES 2024, OLEDWorks launched its new automotive brand, Atala. The name Atala originates from an acronym for advanced technology for automotive lighting applications, and the brand will support a line of automotive qualified OLED lighting products designed specifically for Tier 1 suppliers and original equipment manufacturers (OEMs).
“We are thrilled to introduce our new automotive brand Atala, and we couldn’t think of a better time and place than at CES,” says David DeJoy, CEO. “With Atala, we are showcasing the best of OLED technology on the road today, along with technology advancements that are going to be on the road in the very near future.”
In addition, OLEDWorks announces the launch of an accompanying Atala microsite that can be found at atala.oledworks.com. The microsite features updated OLED technology resources and information on how to start working with Atala OLED products.
“The new Atala brand allows us to provide more focused attention to our automotive customers,” says director of marketing Kathleen Miller. “Atala will offer the highest performing, automotive qualified OLED technology, and opportunities that are catered to the unique needs and requirements of the industry.”
“We are thrilled to introduce our new automotive brand Atala, and we couldn’t think of a better time and place than at CES,” says David DeJoy, CEO. “With Atala, we are showcasing the best of OLED technology on the road today, along with technology advancements that are going to be on the road in the very near future.”
In addition, OLEDWorks announces the launch of an accompanying Atala microsite that can be found at atala.oledworks.com. The microsite features updated OLED technology resources and information on how to start working with Atala OLED products.
“The new Atala brand allows us to provide more focused attention to our automotive customers,” says director of marketing Kathleen Miller. “Atala will offer the highest performing, automotive qualified OLED technology, and opportunities that are catered to the unique needs and requirements of the industry.”