Midsummer said it appointed Peter Karaszi as its new PR and IR manager.
The company also added to its Solar Panels business area with five new employees, including Sales Manager John Mathisen.
Karaszi, a former board member and senior consultant with Prime Weber Shandwick, has written six books on PR and also runs his own PR company Caprivi PR.
“I am thrilled to join Midsummer, a company that I regard as the absolute global leader in building-integrated photovoltaics,” he said. “Its thin-film products are not only efficient and technologically advanced but also aesthetically very pleasing and with a superior minimal carbon footprint. It is very rewarding to work with something that can actually make a difference for the climate and the way we live.”
Mathisen previously worked with sales of windows, roofs and houses and also with installations and roof renovations.
Four other employees join him in the sales department for solar panels: Anneli Nyman, Yin Qiang, Martin Kokko and Christer Olsson.
“Our end customer solar panel business is growing so fast that it is hard to keep up with demand. We feel strongly that attractive building-integrated solar panels are the future for our company and are pleased to have these new people on board to help us reach our potential,” said Sven Lindström, CEO, Midsummer.