Midsummer welcomes Christoffer Löfquist, business area manager solar panels, to the company’s management team to reflect Midsummer’s new main focus on solar panels.
Löfquist has been working at Midsummer since 2018 with building an organization around sales and marketing of solar panels.
The change takes effect Dec. 11.
“Christoffer has important experiences from both strategic sales work to installation and customer satisfaction and is a key person in the development of Midsummer’s sales and marketing organization,” said Sven Lindström, CEO, Midsummer. “To have him become a part of the management team reflects the reorganization we have done making solar panels Midsummer’s main business.”
Löfquist is business area manager for solar panels and his department is responsible for web development, marketing, sales, installation, aftermarket and customer satisfaction.
He started as Midsummer’s first solar panel sales representative and as the sales have increased, he has scaled the organization.
“It feels exciting to take place in Midsummer’s management team and I look forward to contribute to further strengthen our already clear focus on selling our discrete solar panels," Löfquist said. “Midsummer is in an exciting expansion phase and for each new installation we make, we contribute even more to the global sustainable transition. That makes me proud and motivated.”
After the change, Midsummer’s management team consists of:
- Lindström, CEO;
- Eric Jaremalm, CFO;
- Klara Takei, head of R&D Projects;
- Alex Witt, COO;
- Maria Huttunen, head of Design;
- Linda Sjölander, HR manager;
- Helena Engelbrecht, head of communications;
- Torbjörn Andersson, process manager;
- Löfquist, business area manager solar panels