07.31.19
LG Display announced that it is joining forces with world-famous department store Harrods to showcase the latest OLED TV technologies in an interactive window installation which will be at Harrods, London from July 29 to Sept. 1, 2019.
LG Display unveiled the installation featuring OLED technology and the latest TVs from leading brands including LG Electronics, Bang & Olufsen, Panasonic and Philips at a launch event at Harrods on July 29. The cutting-edge OLED TVs of the four leading brands, which all use OLED TV panels made by LG Display, are being featured in the stores famous show windows surrounding Door 5 of the iconic Harrods Knightsbridge building.
LG Display’s OLED panel is certified by TÜV Rheinland, a world-class testing and certification authority, as a display technology providing optimal brightness and less blue light, therefore relieving eye fatigue.
In addition to showcasing the very latest OLED TVs within the show windows, LG Display and Harrods have also launched their charity campaign in partnership with the UK’s leading children’s charity, the NSPCC. There will be a charity window at Harrods where customers will be able to tap and donate up to £100,000 to the charity. Any funds raised by the window takeover will go directly towards the NSPCC’s vital services in the capital, helping to support children in London and protect them from abuse and neglect. The money will help to fund Childline, Speak Out, Stay Safe, school assemblies and the NSPCC service centers.
“We are honored to partner with Harrods, as OLED technology has been selected to enrich the famous show windows of the world’s most renowned luxury department store,” said Dr. Chang-Ho Oh, EVP and head of the TV Business Unit at LG Display. “LG Display is committed to widely spreading the premium value of OLED in Europe and expanding the OLED market, starting from the UK.”
LG Display unveiled the installation featuring OLED technology and the latest TVs from leading brands including LG Electronics, Bang & Olufsen, Panasonic and Philips at a launch event at Harrods on July 29. The cutting-edge OLED TVs of the four leading brands, which all use OLED TV panels made by LG Display, are being featured in the stores famous show windows surrounding Door 5 of the iconic Harrods Knightsbridge building.
LG Display’s OLED panel is certified by TÜV Rheinland, a world-class testing and certification authority, as a display technology providing optimal brightness and less blue light, therefore relieving eye fatigue.
In addition to showcasing the very latest OLED TVs within the show windows, LG Display and Harrods have also launched their charity campaign in partnership with the UK’s leading children’s charity, the NSPCC. There will be a charity window at Harrods where customers will be able to tap and donate up to £100,000 to the charity. Any funds raised by the window takeover will go directly towards the NSPCC’s vital services in the capital, helping to support children in London and protect them from abuse and neglect. The money will help to fund Childline, Speak Out, Stay Safe, school assemblies and the NSPCC service centers.
“We are honored to partner with Harrods, as OLED technology has been selected to enrich the famous show windows of the world’s most renowned luxury department store,” said Dr. Chang-Ho Oh, EVP and head of the TV Business Unit at LG Display. “LG Display is committed to widely spreading the premium value of OLED in Europe and expanding the OLED market, starting from the UK.”