01.22.16
NXP Semiconductors and Guala Closures Group announced a collaboration to develop next generation closure solutions for the wine and spirits industry. These smart-security closure solutions will integrate NFC technology, providing anti-counterfeit and tamper-evident applications and monitoring.
NFC will also be used to offer a direct engagement touch point with consumers – with a simple tap from an NFC-enabled smart device, consumers can learn more about the beverage in question, receive cocktail recipes, special offers, loyalty rewards and much more.
The new NFC-enabled closures from Guala Closures will feature an opening detection and logging technology to give a clear indication of an unauthorized opening of the bottle. Consumers can also verify the genuine provenance and integrity of the product via any NFC enabled mobile device and pertinent application. Brands will be able to interact with consumers via NFC smart engagement programs both at the point of purchase and throughout the usage of the product.
“The result of our work together will generate an electronic tamper evident barrier for counterfeiters and will add an extra level of protection to our non-refillable systems. On top of the advanced closure safety, this innovative solution will provide a unique communication platform for our brand clients to connect and engage with consumers at the point of purchase and usage,” said Maurizio Mittino, head of research and innovation at Guala Closures.
NFC will also be used to offer a direct engagement touch point with consumers – with a simple tap from an NFC-enabled smart device, consumers can learn more about the beverage in question, receive cocktail recipes, special offers, loyalty rewards and much more.
The new NFC-enabled closures from Guala Closures will feature an opening detection and logging technology to give a clear indication of an unauthorized opening of the bottle. Consumers can also verify the genuine provenance and integrity of the product via any NFC enabled mobile device and pertinent application. Brands will be able to interact with consumers via NFC smart engagement programs both at the point of purchase and throughout the usage of the product.
“The result of our work together will generate an electronic tamper evident barrier for counterfeiters and will add an extra level of protection to our non-refillable systems. On top of the advanced closure safety, this innovative solution will provide a unique communication platform for our brand clients to connect and engage with consumers at the point of purchase and usage,” said Maurizio Mittino, head of research and innovation at Guala Closures.