07.10.15
Thin Film Electronics ASA (Thinfilm) announced a partnership with the G World Group, a global authentication company specializing in transparency and accountability solutions. The partnership will unveil the industry’s first “smart wine bottle” built using printed electronics technology at GSMA’s Mobile World Congress (MWC) Shanghai 2015
This “smart wine bottle” will feature Thinfilm’s patent-pending NFC OpenSense tags and G World’s globally patented SAMSCAN process, providing a choice to global consumers for the purchase of authentic produce and consumables while delivering anti-counterfeit protocols for the agricultural and beverage industries. The G World system will also deliver on the new free trade agreement initiatives between Australia and China.
Following MWC, G World and Thinfilm will execute a live field trial in collaboration with Ferngrove Wine Group, a Chinese-owned, Western Australia premium wine company. Ferngrove is a major supplier of five-star red wine to the APAC region and exports more than 600,000 bottles annually to China alone.
G World has placed a seven-figure unit order for NFC OpenSense tags as part of the agreement with Thinfilm and in conjunction with the planned Ferngrove field trial.
Counterfeit wine, particularly in Asia, is pervasive. Recent reports claim that 50% to 70% of all wine sold in China could be fake, with the percentage climbing even higher for premium brands.
To better protect winemakers and wine consumers, the G World anti-counterfeiting solution – powered by Thinfilm’s unique NFC technology – will facilitate authentication of individual bottles throughout the supply chain, ensuring they are packaged, shipped, stocked and purchased in their original factory-sealed state.
“The G World system is designed to enhance trade and productivity for industry,” said Grant Shaw, G World managing director. “We’re excited to leverage Thinfilm’s technology and believe this solution will be of real value to brand producers as well as consumers that demand authentic products.”
NFC OpenSense tags are thin, flexible tags that can detect a product’s sealed and open states and wirelessly communicate contextual content with the tap of an NFC-enabled smartphone or device. The tags contain unique identifiers that make it possible for companies to authenticate and track products to the individual-item level using powerful software and analytics tools.
“Winemakers and retailers currently are in need of a cost-effective and scalable means to track and confirm the authenticity of individual wine bottles across the supply chain,” said Kai Leppänen, Thinfilm chief commercial officer.
This “smart wine bottle” will feature Thinfilm’s patent-pending NFC OpenSense tags and G World’s globally patented SAMSCAN process, providing a choice to global consumers for the purchase of authentic produce and consumables while delivering anti-counterfeit protocols for the agricultural and beverage industries. The G World system will also deliver on the new free trade agreement initiatives between Australia and China.
Following MWC, G World and Thinfilm will execute a live field trial in collaboration with Ferngrove Wine Group, a Chinese-owned, Western Australia premium wine company. Ferngrove is a major supplier of five-star red wine to the APAC region and exports more than 600,000 bottles annually to China alone.
G World has placed a seven-figure unit order for NFC OpenSense tags as part of the agreement with Thinfilm and in conjunction with the planned Ferngrove field trial.
Counterfeit wine, particularly in Asia, is pervasive. Recent reports claim that 50% to 70% of all wine sold in China could be fake, with the percentage climbing even higher for premium brands.
To better protect winemakers and wine consumers, the G World anti-counterfeiting solution – powered by Thinfilm’s unique NFC technology – will facilitate authentication of individual bottles throughout the supply chain, ensuring they are packaged, shipped, stocked and purchased in their original factory-sealed state.
“The G World system is designed to enhance trade and productivity for industry,” said Grant Shaw, G World managing director. “We’re excited to leverage Thinfilm’s technology and believe this solution will be of real value to brand producers as well as consumers that demand authentic products.”
NFC OpenSense tags are thin, flexible tags that can detect a product’s sealed and open states and wirelessly communicate contextual content with the tap of an NFC-enabled smartphone or device. The tags contain unique identifiers that make it possible for companies to authenticate and track products to the individual-item level using powerful software and analytics tools.
“Winemakers and retailers currently are in need of a cost-effective and scalable means to track and confirm the authenticity of individual wine bottles across the supply chain,” said Kai Leppänen, Thinfilm chief commercial officer.