06.08.15
Gemalto has deployed a Netsize SMS ticketing solution together with Milan’s public transport company, ATM (Milan), enabling commuters to purchase and use their tickets via their mobile phone. ATM carries around 700 million passengers a year; this service is available to subscribers of the four major Italian mobile network operators.
With the Direct Operator Billing solution from Gemalto, travelers can send a text to a standard short code number, with the Netsize system charging the fare directly to the customer’s regular mobile phone bill. They receive an SMS in return with a code, which they show to the bus controller on request or enter into the vending machine in exchange for the printed metro ticket.
The introduction of SMS ticketing comes ahead of the World Expo that is being staged in Milan this summer. ATM expects around 20 million people to visit the city over a five-month period. The use of SMS tickets will ensure an effortless traveling experience to and from the event.
“Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change,” said Roberto Andreoli, CIO for ATM. “This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it’s also possible to directly access underground lines, after buying a ticket via SMS ticketing.”
With the Direct Operator Billing solution from Gemalto, travelers can send a text to a standard short code number, with the Netsize system charging the fare directly to the customer’s regular mobile phone bill. They receive an SMS in return with a code, which they show to the bus controller on request or enter into the vending machine in exchange for the printed metro ticket.
The introduction of SMS ticketing comes ahead of the World Expo that is being staged in Milan this summer. ATM expects around 20 million people to visit the city over a five-month period. The use of SMS tickets will ensure an effortless traveling experience to and from the event.
“Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change,” said Roberto Andreoli, CIO for ATM. “This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it’s also possible to directly access underground lines, after buying a ticket via SMS ticketing.”